The MAZ Blog

Updates and thoughts about technology, media, apps, and entrepreneurship - written by the MAZ team.

Entrepreneur’s Deep Link Banners

Check out what Entrepreneur is doing with their storefront banner space: using a call-to-action to lead readers directly to featured content in their magazine and to e-commerce opportunities through web links! Other publishers take note, great user experience can lead to higher paid conversions.

Free Magazine Content With Timed Access:

E-Commerce Opportuntities:

Download on Apple App Store, Google Play and Amazon today!


Tags: Ad, Apps, Banners, Content, Deep, Digital, Entrepreneur, Link, MAZ, Magazines, Publishing, iOS

MAZ in 2014: Best Year Yet

2014 was our best year yet in digital publishing. Drawing conclusings from nearly 1,000 apps, we saw that our app + issue downloads tripled and app + issue views doubled since 2013. We also compared the industry average conversion rate and found that our free-to-paid end user conversion rate was four times higher.

We can’t wait to see what 2015 brings for MAZ and the digital publishing industry!


Tags: Apps, Company, Digital, MAZ, Magazines, Publishing, Startup, iOS

Happy Employees=Growth

I never quite understood the value of company culture until I started my internship with MAZ. Where else will you find Gordo, arguably the cutest dog in the world, amongst a handful of unique employees who all share a passion for innovation and creativity?

On my first day, Sho, VP of Business Development, caught me snacking on gummy bears. Instead of scolding me, Sho introduced himself and told me not to worry – we are a gummy bear friendly office. He then proceeded to talk with me for one hour on how to align my professional interests with MAZ’s goals. It is this type of open dialogue between employees that has pushed constant innovation in MAZ technology.

Over the duration of my internship, I observed as employees plopped down on the black couch and tossed around their ideas. What surprised me the most was how willing everyone was to stray from the traditional job function in order to develop a growing idea.

The black couches, candy, Gordo, Sho and Carolyn

Within my first few weeks, I was given the opportunity to sit in a brainstorming session with Paul and Simon – the two founders of MAZ. Simon flew in all the way from Hawaii for this serious meeting to discuss future product developement. At my first brainstorm, not only was I able to contribute, but also my suggestions were taken into consideration. How often does a 19 year old get the chance to provide input on the next big iPhone app?

Looking back at my internship, I believe MAZ’s key to success is their growth strategy. Cultivating the perfect environment is crucial to a startup’s growth, and the company has done so by focusing on individual employees. As a MAZ employee, going to work is exciting, and checking emails becomes entertaining because you will never know what will trigger the next GIF-off. This family-type culture has created an environment that encourages innovation, and with the magical speed of the development team in India, ideas really do become implemented into end products.

MAZ has experienced tremendous growth as a company, but what sticks out to me is how MAZ employees help one another grow. After all, employees are the ones who make the company run. I felt that Paul and the others had a vested interest in my professional development.

Maya and the entire MAZ team celebrating the end of 2014

After entering the MAZ family, I was able to go to investor meetings with Paul, learn marketing strategy with Carolyn, and picked up on very interested facts from Mark, who’s brain is like an encyclopedia of sorts. Along the way I have gained unique business skills, consumed way too many gummy bears, and have learned that MAZ will continue to do aMAZing things.

Maya Bakhai is a sophomore at NYU Stern Business School. She is currently on semester abroad in Prague and has a real knack for Pictionary, charades, and Heads Up. Follow her on Twitter @MayaBakhai


Tags: Apps, Company, Culture, Digital, Employees, Gordo, Internship, MAZ, Maya, Stream

2014 Conversion Rates: Industry vs. MAZ

The 2014 industry average conversion rate for turning free downloads into paid content downloads or issue subscriptions is 5%. We calculated our average conversion rate using data from app downloads, content downloads, subscriptions and revenue.

Data showed that entertainment publications on MAZ regularly log a 20% conversion rate or higher. Within entertainment apps, the conversion rate is 3X better than the industry average, and our highest performing MAZ entertainment app has a 40% conversion rate for 2014!

Interested to know more? Stay tuned for more MAZ 2014 data!


Tags: Access, App, Business, Design, Digital, MAZ, Magazines, Mobile, Publishing, Startup, Storefront, Tablet, Timed, iOS8

Timed Access Is Here!

Following on the heels of our redesigned storefront, we are excited to introduce Timed Access, a revolutionary new feature that allows users to preview paid content free of charge, for a given period of time.

For most publishers, only a small number of free app downlaods ever convert into paid users. Inspired by other app categories like games that leverage the “freemium” model, our intent is to help publishers convert more of their free downloads into paying customers by giving them another option: to browse for free.

Timed Access is the first of its kind in digital publishing: users can browse paid content, unrestricted, for an allotted period of time selected by the publishers. After the time runs out, users are then promopted to purchase the issue or subscribe in order to continue reading.

Imagine a magazine store in the airport to see the same thing happening offline.

For more information, read our full press release, and make sure to update your iOS devices to check out our new features!


Tags: Access, App, Business, Design, Digital, MAZ, Magazines, Mobile, Publishing, Startup, Storefront, Tablet, Timed, iOS8

Register Now for Free Webinar: Driving Conversions and Revenue for Digital Magazines

Register now for a free webinar with Paul Canetti, Founder and CEO of MAZ, and Chris Tarrow, Director of Tablet Publishing at American Media Inc. on Wednesday, November 5th at 2pm ET/11am PT.

They’ll be discussing challenges that many publishers face today: how to convert app downloads to paying customers? How to increase app engagement with push notifications, content hubs, incentives and more? How to measure success of digital magazines?

Speaking from first-hand experience, American Media Inc. will delve into their own experience with these challenges and how they worked together with MAZ to develop new and innovative ways to boost engagement and increase conversions for their publications: OK! Magazine, Star Magazine, National Enquirer, Country Weekly, and Soap Opera Digest.

Sign up to listen to their actionable advice followed by a live Q&A.


Tags: American, Android, App, Canetti, Conversions, Country, Digest, Digital, Enquirer, MAZ, Magazine, Magazines, Media, Mobile, National, OK!, Opera, Paul, Revenue, Soap, Star, Tablet, Webinar, Weekly, iOS

MPA vs. MAZ Brand Audience Report

The MPA recently announced their Brand Audience Report, a detailed study of major magazine brands and a comparison of unique audienceship growth and loss from August 2013 to August 2014 in Print + Digital Editions, Web, Mobile Web, and Video.

We compared the performance of 161 MAZ titles to the 147 MPA titles calculating the average change in growth/loss of unique users per title, as well as the average percent of overall growth across the set of titles for both.

What we found is that growth of unique users across all MPA’s titles amounted to just over 2%* for the year. The total growth of unique users across all MAZ platform apps was a 68% increase over the year. Furthermore, the average change in growth for the MAZ platform apps showed a 374% growth, while the MPA titles resulted in under 2%* growth over that exact same period.

If you’re looking to outperform the average MPA title, go no further! Contact us today for a free demo!

*Note: MPA growth, loss and average calculations includes print circulation. MAZ does not handle print circulation, our statistics only include digital edition circulation numbers.


Tags: App, Business, Digital, MAZ, MPA, Magazines, Mobile, Publishing, Startup, Tablet

DuJour Magazine: Bringing Luxury Print to Digital Life

About 2 years ago, I had the privilege of joining a very talented group that was tasked to bring the vision of DuJour Magazine to life. It was a very exciting and fulfilling journey that gave birth to a beautiful, luxury print magazine. Fast forward and here we are marking our 10th issue, which comes out mid-November. As many of you know, start-up environments require employees to wear many, many hats, so the opportunity to create the App version of the print edition, fortuitously fell into my lap. After much consideration and due diligence, the obvious choice was to work with MAZ to host and help optimize the content.

I took it as my personal responsibility and goal to breathe life into the print version, and not just convert it to digital, but make it completely engaging and interactive so that consumers can experience the full capabilities of a digital product. Fortunately, MAZ makes the process quite seamless and turnkey. The conversion starts with the PDF file and working closely with my printer, we established the right balance of resolution and size that would allow for a reasonable download time of each issue.

MAZ helped me establish a presence on the iTunes store where the DuJour Magazine app is a free download, but then the rest was up to me. The powerful and intuitive tools in MAZ have allowed me to single-handedly expand the passive consumption of a magazine and provide an entertaining, and in many cases, a useful experience. Consumers aren’t just reading, they are engaging. Now, they can complete the path to purchase, clip and share with friends, link directly to a featured URL, post on social media and more. And, with every flip of a page, a new adventure is waiting to begin.

As I became more familiar with the process and studied the stats that are available in the MAZ solution, I could easily see what was working, and what was not. Based on the metrics, I am able to adjust and optimize to create a better experience. From strategic use of icon, with no impact to the page design, to the simple press on a page to show the invisible links, consumers are engaging and spending more time with the product. The numbers speak for themselves as we continue to see the App grow in popularity and key engagement numbers – time spent, pages turned, etc.

The App, and all of the interactive elements made possible by the MAZ tools, have allowed me to continually expand the footprint of DuJour and effectively link the print product with our website. For example the “Featured Content” tool allows me to take the readers directly to Dujour.com on a daily or weekly basis. And, the “Notification” tool allows me actually speak directly to the app users, and alert them of new content, or special updates, and links. Both create great sponsorship opportunities for our advertising partners.

There’s so much more that I can say about this new, expanding world that leverages the DuJour assets in such an efficient, turnkey way. But, simply put, the opportunities are endless as we continually collaborate with MAZ to deliver a better user experience, stronger brand awareness, and new revenue streams for DuJour.

Download Dujour Magazine on iOS, Amazon, or Google today!

Shawn Lowe is Vice President of Production for DuJour Media. Follow DuJour @DuJourMedia.


Tags: App, Digital, DuJour, Fashion, Lifestyle, Luxury, MAZ, Magazine, Publishing